By looking at your target consumer and speculating the types of hashtags they are likely to follow, you can start building up a list that will help you reach more audiences and create better-performing content. So, it is important that you use hashtags that have low competitiveness and a high potential reach. This is because it is a popular hashtag, meaning you are competing with other accounts to rank (accounts that could be larger than yours with higher engagement). If you use hashtags that are too broad like #fashion, you’re less likely to rank. Your holiday plans are complete with this satin-smooth, curve-hugging midi in a vibrant vintage-inspired floral print | The Monet Mini Dress #RSVPseason #Holiday2019Ī post shared by For Love & Lemons on at 3:07pm PSTĪnother factor that affects your performance is the size and engagement of your current account. Often brands will also run giveaways, allowing consumers to win products by posting dedicated images using their branded or campaign hashtags. When they run influencer campaigns, they encourage the influencers they partner with to also use the same hashtag, collating related content in one place. For example, fashion house Dolce & Gabbana use the hashtag #DGFamily on all of their posts, also using specific branded hashtags for each of their campaigns. This is also a good asset for accumulating user generated content which you can later repurpose on your own channels in order to celebrate consumers and communicate authenticity. Hashtags work as a form of content storage, so when you use a branded hashtag, you can later see all of the content posted within that hashtag at a later date – which should all be related to your brand. The Best Hashtag Strategy if you Want to get Your Fashion Brand Noticed Use branded hashtagsīranded hashtags are just that – a way of branding your owned content, as well as encouraging your customers to build buzz on their posts. In this article, we talk through the best brand hashtag strategy to implement. One of the ways you can expand your reach as a fashion brand online is by using the right hashtags. However, because of this, the online market has now become saturated with brands trying to compete for consumer attention, and be at the front of mind (and screen) of their target audiences. Fashion lives on social media and whether it be through influencer content or Owned Media, customers look to their Instagram feeds for outfit inspiration and new brands.
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